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The Flo Tote

Grab it and go, no time to overthink the packing.

  • Spacious & Structured: Generous interior with structured base — stays upright, never tips
  • Organised: Zippered and open slip pockets for everything in its place
  • Easy Clean: Water-resistant nylon wipes clean effortlessly
  • Versatile Carry: Double top handles + removable crossbody strap

  • Dimensions: 15.5"L x 6"W x 13"H
  • Material: Water-resistant Nylon
  • Hardware: Gunmetal tone zippers
  • Includes: Removable adjustable crossbody strap

  • Free US shipping on orders $50+
  • $5.00 flat fee for orders under $50
  • Orders processed within 2–3 business days
  • Returns: 30-day easy returns
Color: Flo Seaweed

The Flo Caddy

The Flo Caddy (Color)
Black Caddy

The Flo Tote

The Flo Tote (Color)
Flo Taupe
Buy on Amazon
365 days warranty
Free shipping above $50
#color_flo seaweed
The Flo ToteFlo Seaweed Sale price$99.00

Features that have your back

14 Internal Pockets

A dedicated spot for all your items, from bottles to tech.

Cloud-Soft Aesthetic

Minimalist look that transitions from a diaper bag to a go-to tote for the gym, work or travel

Water-Repellent, Wipe Clean Shell

Made with cloud-soft material that repels water and wipes clean in seconds.

Versatile Crossbody Mode

Comes with an adjustable, detachable strap so you can convert it to a crossbody in seconds.

BabbleRoo in the wild

Out there where real parenting happens — in the spills, snacks and surprises

meet our community

Customer Reviews

  • 5 stars: 50 (89%)
  • 4 stars: 6 (11%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
H
H C
Stylish diaper bag

Prepping for our outing with the expecting baby, was looking for a diaper bag that doesn’t look too much like a diaper bag, and I found this! Very spacious and stylish. Has many pockets and can fit many, many essentials. I like the fabric they used outside, it seems very durable.It can be a bit heavy if it will be carried around all day, but we drive most of the time so it’s not a big deal in our case.

y
yoyoma
Cool diaper bag!!

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This bag might be everything I need in a diaper bag. Highlights of this bag includes, multiple easy pockets, insulated pockets for bottles, and the side section for easy to access wipes.I’m use to using backpacks like the one they give after you leave the hospital but it can be a pain digging down in a back pack. Excited to use this diaper bag more.Bonus for having the luggage strap to attach it to your luggage for travels. Nice solid bag and nice color options.

L
Liz
Awesome, convenient diaper bag

This is a really good diaper bag with a lot of great features. There are plenty of compartments and pockets in the interior. It is easy to keep everything organized in the pockets instead of digging through one large space.It comes with several useful accessories including a changing mat, a wet/dry bag and a matching pacifier holder. I also like that it can be carried multiple ways. It has two shorter handles as well as a longer shoulder strap so you can choose whichever is most comfortable.The bag itself is a great size. It holds a surprising amount without feeling oversized and it can easily fit a laptop in addition to the baby essentials. There's also an insulated pocket for bottles.The interior lining is made from a material that's easy to wipe clean. I feel like that is essential for a diaper bag. The exterior material feels nice. The side pocket is for wipes and it has a magnetic closure. It is so convenient! I got the charcoal color and it's a nice, goes with anything black.

E
Elaine
Not your average diaper bag

Bought this diaper bag as we are expecting a baby soon. Loved how it looks and how comfortable and feels. The straps are thick, and hence comfortable to carry even when I put a lot of items in the bag. Compartments are really helpful for me to organise my items and find them easily. The bag comes with a diaper changing mat, crossbody strap, and a smaller pouch, making it value for money.

J
Joshua
Functional + Aesthetic + Quality 💚

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As an aesthetic mom, i love this puffer tote diaper bag in seaweed green:) it matches my son’s stroller (and some of our family’s outfits and one of my go-to purses). The stitching looks very intact and it can hold so much. On its own it’s very light but it can also take a lot of weight. Even if it’s full and supposedly heavy, it’s not hard to carry (or maybe because i’m used to carrying an over 20 lbs baby 😅).I love that it can hold all of my baby’s things and even some of my stuff like my laptop with a laptop sleeve. I could even stuff it more with things if we’re gonna go on a trip. I also like that it has a detachable wet bag especially for the summer or even when my baby does a big spit up and we need to put the wet clothes somewhere.It might be a little pricey but with the quality and functionality of the bag plus how aesthetically pleasing it is, if you have the budget, then go for it:) I’d say it’s tote-ally worth it 😉.

A
Anonymous
Tons of versatility and quality is good but price increase is disappointing

The dust cover this diaper bag comes with is a bit of a tight squeeze, but the bag itself is great. I'm just docking a star because of the $8 price increase since I ordered about 3 weeks ago (when it was $70). It was already expensive but it was at least such good quality that I could've rationalized the price; now it just feels like nickel-and-diming to be $8 higher. Aside from the price, it really is a great bag. It arrives vacuum-sealed and not looking that great, but once you air it out and start to fill it up, it takes shape nicely and starts to get a puffy, soft feeling. It has SO MANY different pockets, compartments, straps to accommodate pretty much anything you might want to carry at any given time. There's even a plastic pocket for keeping wet items isolated and a reflective (I assume insulated) bottle pocket on the outside. Just across the board they seem to have thought of everything when designing this bag. I haven't tried to use ALL pockets at once, and I do think that would be pushing it - I'm not sure the bag actually has the capacity to fill every possible pocket - but I don't really count that as a negative because the bag's size would be unwieldy, and I think as-is, you have the flexibility to use which ever pocket, strap, etc. you need without needing to use everything. Really a great bag, just expensive.

J
Jeflyn
Great diaper bag! Really travel friendly and has so many compartments

I was looking for a diaper bag that wasn’t too big or too small — one that could fit everything I usually bring out with my baby. This bag is the perfect size! It’s spacious enough to hold a lot, and I love the multiple compartments for keeping things organized. It also comes with a diaper changing pad.The trolley sleeve is a great bonus for trips, as it sits neatly on top of luggage.I also love that the bottle sleeves are large enough to fit my bulky Momcozy bottle warmer (which it did not fit one of my other diaper bag). I own 2 other diaper bags, and this is by far my favorite!

M
Maxine Bishko
THE diaper bag that fits all my needs

At first I was skeptical when I first purchased this diaper bag, but my current diaper bag was very uncomfortable to carry for long periods and I was on the search for a new one. When I received the babbleroo tote diaper bag, I was impressed by the sheer softness of the material. My son is 10 months old and he loves water, so this would be perfect for taking him to the splash pad and not worrying about water seeping into the material of the bag.Secondly, there are many compartments in this bag, which I really appreciate. It even fits my laptop in the front pocket, that has a zipper AND a magnetic flap. That definitely helps me when I need to be hands-free, and also helps me consolidate my things so I am not carrying an additional laptop bag on top of my purse and diaper bag and baby.The third thing I really liked about this bag is the side pouch with a magnetic flap that stores the wipes. My baby is very wriggly during diaper changes and I do not want to be fiddling with wipes (iykyk), so the pouch has easy access and keeps the wipes in place.Last of all, the pouches in the bag allow for storage of soiled bibs, clothes and other items that you don’t want to contaminate other items in the bag. Perfect for beach days or pool days, or for a baby who is on solids! The pouches are removable for cleaning out too.5 stars for this bag, it is much more roomy than it looks, and definitely a must-buy for any mom. I like that it can be carried as a tote and as a sling bag too, anything hands-free is great.

I
IsItWorthIt
Functional, Stylish, and Well Organized

I am really impressed with the BabbleRoo Flo Tote Diaper Bag. The cloud-soft puffer material feels high quality and gives it a stylish look that doesn't resemble a traditional diaper bag. The charcoal color is attractive and goes with everything. There is plenty of room for all the baby essentials, and the multiple pockets make it easy to keep everything organized instead of digging through one large compartment.The insulated bottle pockets are convenient, and I love having a dedicated spot for my laptop when I'm on the go. The included changing mat and wet pouch are thoughtful additions, and the hidden pocket is perfect for keeping valuables secure. It is comfortable to carry, lightweight, and the luggage strap makes traveling much easier. Overall, this is a well-designed bag that combines practicality, comfort, and style in one package.

W
WorthItOrNot
Functional, Stylish, and Well Organized

I am really impressed with the BabbleRoo Flo Tote Diaper Bag. The cloud-soft puffer material feels high quality and gives it a stylish look that doesn't resemble a traditional diaper bag. The charcoal color is attractive and goes with everything. There is plenty of room for all the baby essentials, and the multiple pockets make it easy to keep everything organized instead of digging through one large compartment.The insulated bottle pockets are convenient, and I love having a dedicated spot for my laptop when I'm on the go. The included changing mat and wet pouch are thoughtful additions, and the hidden pocket is perfect for keeping valuables secure. It is comfortable to carry, lightweight, and the luggage strap makes traveling much easier. Overall, this is a well-designed bag that combines practicality, comfort, and style in one package.

A
Amazon Customer
Love the quality

Okay, fine, I’ll stop using my old backpack and start using this. I’ve been using this bulky backpack for my little’s diaper needs as she is still not potty trained and you never know when a “uh oh” is going to happen, but this new bag makes organization so much easier and just looks overall way nicer. It genuinely looks like a pretty, large tote bag. It looks and feels good quality with its puffer material, and even comes in a dust bag. The material inside and the changing pad are also all a different, easy to clean material. There are so many compartments and pockets, you can literally have a designated spot for everything and anything. I love the optional strap (which I always use). My favorite part though is I can fit everything and it doesn’t look bulky and awkward thanks to the material. This is a great value really, because even when you’re done with diaper bags in general, this is a versatile design that could just then function as a nice tote purse, overnight bag, or gym bag.

A
Amazon Customer
Love the quality

Okay, fine, I’ll stop using my old backpack and start using this. I’ve been using this bulky backpack for my little’s diaper needs as she is still not potty trained and you never know when a “uh oh” is going to happen, but this new bag makes organization so much easier and just looks overall way nicer. It genuinely looks like a pretty, large tote bag. It looks and feels good quality with its puffer material, and even comes in a dust bag. The material inside and the changing pad are also all a different, easy to clean material. There are so many compartments and pockets, you can literally have a designated spot for everything and anything. I love the optional strap (which I always use). My favorite part though is I can fit everything and it doesn’t look bulky and awkward thanks to the material. This is a great value really, because even when you’re done with diaper bags in general, this is a versatile design that could just then function as a nice tote purse, overnight bag, or gym bag.

S
SC
Great for a diaper bag or just general use

This holds all my diaper bag supplies with plenty of insulated pockets for storage. It holds a laptop as well. Great for travel or daily use. The wipe holder on the side is great, I like that it's magnetic and makes getting wipes quick and easy.This diaper bag is honestly a game changer for staying organized on the go. The amount of pockets is amazing, and everything finally has its own place instead of getting tossed together. I really like the insulated bottle holders and the included wet pouch since it makes cleanup so much easier after spills or blowouts. It also looks stylish enough that I can use it as a work or travel bag later, which is a big bonus. Overall it feels durable, practical, and thoughtfully designed. Good price for a good product.

S
SC
Great for a diaper bag or just general use

This holds all my diaper bag supplies with plenty of insulated pockets for storage. It holds a laptop as well. Great for travel or daily use. The wipe holder on the side is great, I like that it's magnetic and makes getting wipes quick and easy.This diaper bag is honestly a game changer for staying organized on the go. The amount of pockets is amazing, and everything finally has its own place instead of getting tossed together. I really like the insulated bottle holders and the included wet pouch since it makes cleanup so much easier after spills or blowouts. It also looks stylish enough that I can use it as a work or travel bag later, which is a big bonus. Overall it feels durable, practical, and thoughtfully designed. Good price for a good product.

A
Amazon Vine Reviewer
Spacious, Versatile and well made diaper bag.

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This diaper bag is spacious and well-designed that works great for babies and toddlers, and also as a travel tote or personal airport bag. The 70L size holds a surprising amount of stuff. There is the luggage strap on the back that slides over a suitcase handle, which makes traveling much easier and more convenient. The bag has a large main compartment with a zipper compartment to hold small stuff. There are several sections and compartment sewn in with elastic to organizing items separately and keep them secure. The front zipper pocket and the magnetic flap pocket in the back are both roomy and easy to access.The bag stands upright nicely because it has little feet on the bottom, which keeps it from falling over on the floor. I feel the padding helps to maintain the temperature for a longer time. One of the bottles has a magnetic clasp that is handy can be opened with one hand. The fabric is soft and cushioned. While it is not completely waterproof, small spills do not soak through easily, which is very practical for daily use. The bag is washable and dries well, and overall the quality feels durable and well-made.Because of the padding, the bag is not ultra lightweight, but it is also not overly heavy or uncomfortable to carry. Even after my child outgrows the diaper stage, I can still see myself using this as a travel or everyday tote because it is so functional and versatile. Personally I think this is worth the price for it quality and versatility.

A
Amazon Vine Reviewer
Spacious, Versatile and well made diaper bag.

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This diaper bag is spacious and well-designed that works great for babies and toddlers, and also as a travel tote or personal airport bag. The 70L size holds a surprising amount of stuff. There is the luggage strap on the back that slides over a suitcase handle, which makes traveling much easier and more convenient. The bag has a large main compartment with a zipper compartment to hold small stuff. There are several sections and compartment sewn in with elastic to organizing items separately and keep them secure. The front zipper pocket and the magnetic flap pocket in the back are both roomy and easy to access.The bag stands upright nicely because it has little feet on the bottom, which keeps it from falling over on the floor. I feel the padding helps to maintain the temperature for a longer time. One of the bottles has a magnetic clasp that is handy can be opened with one hand. The fabric is soft and cushioned. While it is not completely waterproof, small spills do not soak through easily, which is very practical for daily use. The bag is washable and dries well, and overall the quality feels durable and well-made.Because of the padding, the bag is not ultra lightweight, but it is also not overly heavy or uncomfortable to carry. Even after my child outgrows the diaper stage, I can still see myself using this as a travel or everyday tote because it is so functional and versatile. Personally I think this is worth the price for it quality and versatility.